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Whitney Economics, a cannabis research firm, recently conducted a comprehensive analysis of the impact of federal taxes on the cannabis industry. The findings revealed that in 2022, cannabis operators incurred an astonishing $1.8 billion in additional taxes compared to conventional businesses. Looking ahead, it is projected that this excess burden will rise even further to reach $2.1 billion in 2023.

No doubt, you want your brand to be known both locally and internationally. Make sure you know your local market scene like the palms of your hand such that you engage your audience using all available means. By establishing yourself as a force to reckon with in your region, local or national reporters in search of comments on cannabis as it regards your locality may contact you for comment. To gain even wider coverage, get yourself acquainted with happenings in the cannabis industry in your country and around the world. If possible, comment on developments that are similitude or analogous to your area of operation. These are some of the things reporters are looking out for and at the same time, you are establishing yourself as a national authority in the industry.

Pro Cannabis Media and Cannabis.net got to sit down with Roger Berkowitz, founder and CEO of Legal Seafoods, to ask him all these questions and more!  Legal Seafoods ran a very successful marketing campaign around the Massachusetts recreational marijuana movement and Roger is a big proponent of CBD, hemp plastics, and how big brands need to be aware of what is on their customers’ minds.