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Cannabis dispensaries and other retail businesses require the help of a budtender, who act as the first point of contact for recreational and medical customers who walk into the front door. Budtenders are the face of a cannabis business; their work is essential in consulting with patients to help them make the right decisions when it comes to purchasing pot for their specific needs.

I recently read a Forbes Article that spoke about “Cannabis Piracy” which prompted me to write this article. In essence, there are many brands within the cannabis space that are running into copycats. People who take their products, rebrand them and sell them as their own. Considering that the cannabis market is still fairly immature, the fact that ‘bad players’ will try to take advantage of other people’s work…is very prominent.

California-based Medterra, a CBD brand, is also going to be selling their products in Curaleaf. Medterra is among the first CBD company to sell in CVS; they will be selling a topical cooling balm that is made from CBD as well as other ingredients. Medterra’s hemp-based CBD products come from hemp cultivated in Kentucky. They also make gel caps, isolates, and tinctures.

YouTube, or we should say Google, has turned their AI program back on their YouTube platform in order to get rid of any videos that could compromise their community standard rules.  This is not the first time YouTube has gone after online villains where cannabis-based channels and videos have been caught in the crossfire.  Let’s cover this subject in some basic questions.

Davis Wright Tremaine LLP, the sole plaintiff, asserts that citizens have the right to understand the rules and know how it will be implemented. They also say that various points of entry are operating under various rules. “CBP’s refusal to produce documents responsive to the FOIA requests has hampered the firm’s ability to participate as an informed citizen and to adequately represent its clients,” write McKay and Morley. The firm has clients involved in the cannabis industry in both Canada and the United States.

I’m not saying that cannabis-friendly establishments will generate that much, however, they will add a significant margin to the sale of cannabis. If it’s even remotely similar to the bars and taverns statistics, we could expect anywhere between a $10 billion - $20 billion per year market, that still hasn’t formed.

If you think that keeping cannabis illegal would make it more difficult for kids to get a hold of it, you’re sorely mistaken. Just about anyone can find drugs if they wanted to, though it’s much more dangerous to keep cannabis in the black market because you never actually really know what goes into it.

What this means is that as cannabis companies, it’s important to understand how to change the way you present your story. People don’t buy statistics, they buy stories. While the cannabis industry was mostly poised to service the “counter-culture” during prohibition, the acceptance of marijuana on a wider-scale, means that the marketing has to adapt as well.

The General Society Survey poll, one of the most respected and trusted in the country when it comes to monitoring support for legal cannabis since 1973, has revealed that a record-breaking 61% of the US population now believes cannabis should be made legal. The General Society Survey asks its participants if they believe cannabis should be made legal, although they don’t specify if they believe it should be legalized for medical or recreational use.