Why Mobile Advertising Is Now A Necessity
There's a tremendous increase of smartphone users. People are busy, and having access to their email, news, music and entertainment updates at their fingertips keeps them able to consume information without breaking their schedules. According to Apple, within 72 hours of launching the iPhone, more than 9 million units were sold. With smartphone usage increasing by as much as 80% annually for the past 3 years and researcher at BizTechDay projecting billions, reaching the mobile market is a necessary part of a successful business model.
The definition of traditional marketing has changed. Not too long ago, Chief Marketing Officers (CMOs) were just learning to use the Internet and computers to reach their audience as the online shopping platform was expanding. Advertising can close many users' questions, including
can i fax from my iphone and many others. CMOs had to plan their advertising campaigns using the few available channels. However, technology has developed new sales channels, podcasts, digital media, social media and mobile marketing. Of them, mobile advertising agencies are those that sit closest to the consumer.
With so many smartphones being used, the dependency on them increases. Millions of applications put information and interaction within the hands of the users. The International Data Corporation, IDC, tracked 10.9 billion downloads of mobile applications. This makes those applications an efficient and personal way to market to your audience.
Smartphones are handy, personal, and useful for a wide variety of tasks. Marketers who seek to understand how people use their mobile devices to locate information and complete purchases can find ways to insert their marketing messages in an efficient and ubiquitous way. Reputable national and local mobile advertising agencies such as Hipcricket study users and design plans that are responsive to those patterns and habits.
Mobile marketing is right now marketing. Not only is it easier to insert marketing messages in the daily lives of consumers, mobile marketing companies can adapt messages to the consumer habits and technology changes almost immediately. Mobile marketing takes advantages of new concepts such as QR codes, podcasts, and proximity applications. Changing messages based on geolocation, or where the consumer is located, is possible. Imagine receiving marketing messages tailored to what state, city or even mall you're currently in! This is right now marketing powered by mobile technology.
So why is mobile advertising necessary?
1. Smartphone usage is increasing daily. This makes the use of mobile marketing a global tactic. Like the Internet, it exposes your messages to the world instantly. The inherent flexibility and technology based nature of mobile marketing makes it less expensive than traditional channel messaging. You can reach more people for less money.
2. Mobile devices are used for everything. From setting home alarms, checking weather, shopping for groceries and uploading homework assignments, people are using their mobile device. Research on how your target market is using their smartphones and tablets can help you place marketing where your potential customers interact day-to-day.
3. Traditional channels are in decline. A recent study found 45% of users reported reading their news using their mobile device. People simply are not buying and reading print media the way they used to. Network television is competing with streaming TV and made-for-Internet shows. CMOs will change methods or die out.
Tailor your message, reach more people, spend less money. That's why mobile advertising is necessary now.
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