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What is an Ethnography?
An ethnography is a written description of a particular group or culture. It’s usually written from the viewpoint of a member of that group.

An ethnography can also involve observational studies and interviews, typically with members of the group. As such, an ethnography can be considered a precursor to a case study.

In marketing, an ethnography can offer insights into the lifestyle of a consumer segment – for example, the ways in which they live, their perceived strengths and worries, and so on. This can help you develop products and marketing messages that meet the needs of those consumers.

What do ethnographies cover?
An ethnography can cover anything pertinent to a group or culture. However, ethnographies generally include the following:

• The role of individuals within the group


• The social structure of the group


• The functions that groups perform in society


• The norms and beliefs of the group


• The relationships between groups


• The cultural symbols, meanings, symbols, and rituals associated with these functions and relationships

How to write an ethnography

Find help here: https://studybay.com/blog/how-to-write-an-ethnography/
An ethnography is typically written in narrative form. The writer develops a character within the culture and narrates their experiences in a way that conveys the role, social structure, norms and beliefs of the group.

What You Will Learn
This tutorial will teach you how to write an ethnography, what an ethnography should include, and how to learn more about this type of research.

Writing an ethnography
Learn how to write an ethnography by getting involved with the culture you’re writing about. If possible, perform an observational study – an ethno(graphic) experiment, as it’s also known. This should be written up as a case study.

An ethnography research
In this way, you can discover and report on the practices, behaviors, norms, and beliefs of the group. An ethnography can also include:

• Observational studies


• Inquiries of participants


• Reviews of relevant literature

Write an Ethnography
An ethnography can offer deep insights into the day-to-day lives and cultures of groups of people. This format of research writing can also be used to study the experience of a single consumer. Writing an ethnography involves participatory observation, interviewing participants, and reviewing relevant literature.

A good ethnography will answer the following questions:
Who? – describing the group being studied
What? – describing the functions, roles, and behavior of the group
Where? – describing the social environment of the group
When? – describing any time constraints
Why? – describing why the group exists and what function it performs in society/culture And ultimately: How? – describing the method used to write the ethnography

What are the characteristics of an ethnography?
An ethnography is a descriptive form of research that describes the culture, role, social structure, norms, and beliefs of a group.

An ethnography also describes the methods used to gather data and may include an explanation of the researcher’s position in the social structure. As a research format, an ethnography tends to be long and descriptive. The writer should get involved in the culture they’re writing about by performing observational studies, interviewing participants, and reviewing literature about the group.