Top 5 Strategies to Grow a New Cannabis Business during the Coronavirus Pandemic
The way the world works has changed in its entirety and this is all due to the coronavirus pandemic also known as Covid-19. From entertainment to travel to health and industry, everything has changed and almost wound down but this should not prevent you from carrying out your ambitions. And if starting a new cannabis or cannabis-related business is what you want to do or have a new business you started just before the outbreak of the pandemic, you shouldn't let the current state of things deter you. Your first question while reading this will probably be, is this even possible? Well, it is, as it only means you will have to tailor your operation to suit the present situation of things and lucky for you, in here I'll be offering some new strategies to help with this. This guide is intended for the non-essential cannabis businesses although you might choose to use it to help grow the dispensaries.
Growing Your Business in a Pandemic
Keep The New Products For Now
The first tip we have is to keep your existing products for now and avoid showcasing any new products. You need to show some tenacity in maintaining your existing products and consolidate any advances you have made in that respect. This is because you might expose your business with further risk if you introduce a new product that might deplete limited resources in these uncertain times.
Content Marketing
As a result of lockdown and social distancing in many areas, people have no choice but to go online to keep themselves busy and get any needed information online. Going into content marketing for your business at this period might be a good idea which can also help you achieve some long-term marketing objectives for your business. You will need to put in some effort into this as a good content marketing strategy will help you reap great rewards for your business.
There are a few ways of engaging in content marketing,
Blogging
Writing out some practical and knowledgeable blog posts with some calls to action could help you boost your business as it does not only help promote your brand but will also provide some form of value to them.
Search Engine Optimization (SEO)
To help your products or blog posts gain some reach, it is important to ensure that they are is optimized for web search. You can do this by ensuring your content has some of the important search words that will enable the search engine crawlers to find it quickly when queries are made on the internet.
This social media platform is a great opportunity for you to get exposure for your business; all you need to do is create a page for your business separate from your account. You can then reach out to your friends and others to like the page and get to know your business.
The visual orientation of this site allows you to showcase your business through pictures. You can also connect and engage with them through captivating captions and hashtags.
These techniques can also be extended to all other social media platforms to help you achieve more exposure which will lead to considerable growth for your business.
Try out Affiliate Marketing
With an increased desire by people to earn extra income especially in the wake of resulting layoffs and boredom people are experiencing, it is quite easy to boost their confidence and your sales by encouraging them to engage in affiliate marketing. This can be achieved with the referral of their friends and family for the payment of a token as commission to them if this is successfully carried out.
Email Marketing
This is a very good method of boosting your business as it helps you build a relationship with your customers whether they are old or new. It also has a wide reach as many people use their emails regularly and will likely use it more with the current situation of things. So whether it is partnering with other businesses to have a solid email structure or creating a unique mailing list for your customers, you can get your message across and take advantage of the opportunities email marketing has to offer.
Give your customers incentives
You can regularly give out incentives to your loyal customers to reward them and ensure their continued support. This could be in the form of gift cards, products and more depending on what your business is about to encourage those who have stuck with the business for a while.
You might feel comfortable with one or two of them or choose to utilize all the tips listed. However, you should remember that every good thing requires effort and if you put in your best, your business will grow even with the pandemic slowing things down around the world.
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