The best way to get existing or new customers to appreciate the concept of a product is to show it to them. This is one of the reasons why photographer Erik Christiansen is making a career out of capturing the beautiful and complex images of different strains of cannabis plants.
Bud Porn is a term used to describe cannabis images. A similar trend hit the cannabis industry years ago called bong porn. A quick search of "bud porn" on Pinterest will bring up hundreds of cannabis photographs that focus on the unique features of the plants. Beautiful plants grown in amazing surroundings or gorgeous strains either wrapped or placed in containers. Each picture will let you feast your eyes on the vivid shades of the cannabis leaves and their sexy trichomes.
After the nose, the eyes rank second among the five senses that make cannabis appealing to users. The eyes help users see what cannabis really is, beauty, and more! The ongoing legalization reforms sweeping worldwide have made Bud porn a critical marketing strategy in the cannabis industry. Markets bank on these images to draw cannabis lovers into the legal market. Many photographers, like Erik Christiansen, Curtis Taylor, and Amanda Day, have made a living and a celebrity status by sharing awesome pictures of cannabis plants in different stages of growth and processing.
Raising Awareness for Cannabis Products
Just like art porn and food porn have a niche on the internet and various social media platforms, weed porn is building up to be large. The bud porn sector of the marijuana market could be the most prominent strategy ever to raise awareness and advertise cannabis products.
The rollout of cannabis legalization across the globe means more investors will be looking for ways to join the train. At the same time, companies will be looking for avenues to market their products appropriately. What better way than with spellbinding photos of the plant and its processed products? One of California's cannabis pioneers, Tim Blake, says it's time for the cannabis sector to improve its marketing strategies to draw in new targets. The founder of the Emerald Cup said that new marketing tactics could be used to bring in a different audience, which could be younger, hipper, or even a less apparent smoker-stoner group.
It wouldn't hurt to attract individuals who have no existing connection to cannabis companies or cannabis products. It's high time people like older adults or senior citizens who need alternative medicine are drawn into the sector. Now that cannabis is legal in the majority of the states in the U.S. and cannabis companies are being set up in most locations, initiatives like bud porn can be banked on to attract new uses far and wide or within and outside the states.
Cannabis photography helps the industry appear fancy, intriguing, complex, and, most importantly, modern. With the right skills and creativity, the mesmerizing aspects of cannabis can be Natural or artificial surroundings can be highlighted in vibrant images.
Looking Through The Marco Lens Of Erik Christiansen
Christiansen is a 33-year-old content creator with a focus on the cannabis industry. A decade ago, Christiansen would have been on some suspicious lists for doing what he loves doing now. Thanks to legislation in the cannabis industry, Christiansen can give cannabis lovers unique visuals of marijuana strains.
The primary purpose of these pictures is to help consumers have an in-depth understanding of the plants just by looking at them. Of course, it's not every day cannabis photographers land on strains that are worth capturing, but when they do, it's always captivating. It's even more special when these creatives can capture the real-life feeling of these plants. Imagine the joy felt by consumers when they unwrap their cannabis purchase, and it looks exactly like the images shown.
Erik Christiansen is one man that has gone further to hone his bud porn skills. He has made a lasting name for himself in the industry with his macro lens, which offers perfect views of cannabis buds and their shimmering, neatly-arranged trichomes. Through his lens and his Instagram account, Christiansen has shown millions of cannabis lovers worldwide the vibrant colors of cannabis.
The young creative is one of the enthusiastic creators of weed porn. His journey into this career path started some years back when he first captured the Granddaddy Purple strain. That image kickstarted his move into going into cannabis photography full-time. Mr. Christiansen is always on the move in search of cannabis plants to showcase. He has visited dozens of indoor and outdoor cannabis farms, including greenhouses, to explore the different looks of the plant.
In an interview, he explained that a cannabis plant's appearance could be determined by the grower's choice of light and temperature. Plants cultivated in close spaces are different from those planted in open spaces. Jared Mirsky, the founder of a cannabis creative agency, Wick & Mortar, points out that cannabis cannot sell itself. The diversity of the plant alone is enough to stop people from being loyal to one brand. In his 16 years of experience in the cannabis marketing sector, he has learned that people always want to try out new brands of cannabis as they emerge each month.
Through Christiansen's Macro lens, consumers can view the glistening "almost-invisible" stalks on the surface of the flowers. These trichomes are the storage location for cannabinoids. Through these images and other marketing strategies from creatives, cannabis is being converted into a sensual and bejeweled topic. The stigma is also gradually dissipating.
Bottom Line
Cannabis is more than just a green leaf. The agricultural product varies in color from blood-red leaves to purple buds and wet trichomes. If this trend of bud porn continues, the green leaf icon of marijuana may be dropped for something more spectacular.
Cannabis photography helps the legal ecosystem of cannabis. The illicit operators consider cameras off-limits in their operations. At such a time like this, with growing competition from the black market and other licensed operators, cannabis businesses search for more ways to sell their plants and processed products. Although celebrity backing is a sure way of selling cannabis, you cannot deny that cannabis images do more wonders to attract consumers.
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